Introducing the Accelerator for Product Accelerators – a go-to-market program for solution integrators

Account-based marketing

that generates

Leads, MQLs, SQLs,

Opportunities, and Deals

{

Kramer Reeves / EVP, Work-Relay

In concert with our SDR, for every 40 accounts, we’d get 14 MQLs, 6 opportunities, 1 deal. Pretty sweet.

{

Thomas Dong / VP of Marketing, NetSpring

We asked for 150 Leads…we got 1,340 Leads in 3 months. So we moved the goal post.

The MQL is dead. Long live the MQL.

If your MQLs aren’t converting – give us a call.

Smart, account-based marketers

Outbound, inbound, and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold. All of this is managed with leading technology from Salesforce.com, Hubspot and other CRM and marketing automation platforms.

Our ABM Process

Measurement is even more important in ABM than in traditional B2B marketing. ABM allows measurement at a much deeper level than traditional marketing. Your KPIs become far more strategic.

From funnel velocity, average deal size, and close rates, ABM gives you deeper insight into revenue performance as a better predictor of future success.

Work, thoughts, and musings

A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing. Filter categories using the buttons below.

Digital Operations Growth Strategy

Digital Operations Growth Strategy

Unleashing the Power of Digital Operations: Transformation and growth without adding headcount  In today's fast-paced and rapidly evolving business landscape, organizations increasingly recognize the need to embrace digital operations. This concept revolves around...

Digital Transformation in Manufacturing

Digital Transformation in Manufacturing

The manufacturing sector is currently undergoing significant transformations. As the global economy recovers from the impact of the COVID-19 pandemic, many countries are witnessing a resurgence in manufacturing activities, leading to a surge in investment in this...

How is generative AI being used in manufacturing?

How is generative AI being used in manufacturing?

Artificial Intelligence (AI) has become a driving force of manufacturing innovation. Generative AI, a type of AI that focuses on content creation and enhancement, is particularly important in shaping the future of manufacturing. By analyzing diverse data streams,...

What is the data cloud in manufacturing?

What is the data cloud in manufacturing?

The Challenge Traditional manufacturing data management can be a challenging endeavor for technical decision-makers. With the increasing volume and complexity of data generated by machines, sensors, and other systems, it can be difficult to collect, store, and analyze...

Section 508 Compliance News – August 2023

Section 508 Compliance News – August 2023

Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...

The Use of CDPs in D2C Manufacturing

The Use of CDPs in D2C Manufacturing

In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...

The Role of Technology in Differentiating Private Equity Firms

The Role of Technology in Differentiating Private Equity Firms

In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...

Overcoming a Culture of “No” with Smart Data Governance

Overcoming a Culture of “No” with Smart Data Governance

A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...

AAV Viral Vector Production at Scale—Improving the Current State

AAV Viral Vector Production at Scale—Improving the Current State

The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...

Execution versus Exploration

Execution versus Exploration

The concept of dividing a company into execution mode and exploration mode, as advocated by various academic theories such as “ambidextrous organizations” or “dual operating systems,” is not an efficient strategy for competing in the digital age. This idea fails to...

Pharmaceutical Manufacturing Content Marketing Specialists

Pharmaceutical Manufacturing Content Marketing Specialists

Pharmaceutical Manufacturing Content Marketing SpecialistsMacon Raine provides domain-specific content marketing expertise forthe pharmaceutical and life science sectors.We help drug, ingredients, packaging, medical technology, contract manufacturing, and development...

OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE 

OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE 

A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...

Account Based Marketing Approach

Account Based Marketing Approach

Account Based Marketing ApproachIn Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...

Content Marketing Playbook

Content Marketing Playbook

Request a copy of Macon Raine’s Six Step Process for Content Creation—the ultimate content marketing playbook. The playbook will help you prepare a content marketing plan that will align with and support your company’s goals and objectives.

Eliminate Critical Event Management Silos

Eliminate Critical Event Management Silos

Functional silos hinder effective crisis management. Risk and resilience programs fail when information is scattered and managed as independent systems that do not integrate with the collective whole.