More Leads, MQLs, SQLs,
Opportunities, and Deals
Kramer Reeves / EVP, Work-Relay
In concert with our SDR, for every 40 accounts, we’d get 14 MQLs, 6 opportunities, 1 deal. Pretty sweet.
Thomas Dong / VP of Marketing, NetSpring
We asked for 150 Leads…we got 1,340 Leads in 3 months. So we moved the goal post.
The MQL is dead. Long live the MQL.
If your MQLs aren’t converting – give us a call.
Smart, account-based marketers
Outbound, inbound, and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold. All of this is managed with leading technology from Salesforce.com, Hubspot and other CRM and marketing automation platforms.
Work, thoughts, and musings
A few samples of recent work for clients, some testimonials, as well as our thoughts on marketing. Filter categories using the buttons below.
Creating Accessible e-Learning at Scale – a Section 508 eLearning Success Story
The most recent GSA report highlights a need for more success stories regarding Section 508 compliance in the federal government. “Overall compliance to Section 508 is well below expectations given the federal government has had over 20 years to implement programs...
Designing a Gene Therapy CMC Architecture for the Full Product Lifecycle
Process Development and Contract Services Partner Decision Making While the gene therapy sector is growing rapidly and making significant strides toward fulfilling its promise of providing highly effective, often curative therapeutics for an expanding number of...
Digital Operations Growth Strategy
Unleashing the Power of Digital Operations: Transformation and growth without adding headcount In today's fast-paced and rapidly evolving business landscape, organizations increasingly recognize the need to embrace digital operations. This concept revolves around...
Digital Transformation in Manufacturing
The manufacturing sector is currently undergoing significant transformations. As the global economy recovers from the impact of the COVID-19 pandemic, many countries are witnessing a resurgence in manufacturing activities, leading to a surge in investment in this...
How is generative AI being used in manufacturing?
Artificial Intelligence (AI) has become a driving force of manufacturing innovation. Generative AI, a type of AI that focuses on content creation and enhancement, is particularly important in shaping the future of manufacturing. By analyzing diverse data streams,...
What is the data cloud in manufacturing?
The Challenge Traditional manufacturing data management can be a challenging endeavor for technical decision-makers. With the increasing volume and complexity of data generated by machines, sensors, and other systems, it can be difficult to collect, store, and analyze...
The Power of Industrial AI – A Manufacturer’s Guide to Artificial Intelligence
INTRODUCTION If you haven’t already read our white paper, How Quiet Innovation Leads to Game-Changing Manufacturing Advancements, it’s suggested you do so before diving into this article because before you can explore the world of Industrial AI, your organization must...
Section 508 Compliance News – August 2023
Section 508 Compliance News - August 2023 Ensuring accessibility and usability for all individuals, including those with disabilities, is a fundamental commitment. The Revised 508 Standards set clear guidelines and requirements for information and communication...
The Use of CDPs in D2C Manufacturing
In recent years, the rise of direct-to-consumer (D2C) manufacturing companies has disrupted traditional supply chain models by connecting directly with customers. They no longer rely on intermediaries to distribute their products. They sell their products direct to...
Just-in-Time Sales Enablement – Rethinking Sales Training Investments
The ROI of Just-in-Time (JIT) Sales Enablement with Always-On, AI-Powered Deal Coaching Sales training is a crucial investment for any organization looking to improve its bottom line. However, sales leaders should ask themselves these questions: Has your sales...
The Role of Technology in Differentiating Private Equity Firms
In today's competitive private capital markets, it's crucial for firms to differentiate themselves by providing value and a superior client experience in five key areas: Investment strategy: Private equity firms can differentiate themselves by developing unique...
Overcoming a Culture of “No” with Smart Data Governance
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
AAV Viral Vector Production at Scale—Improving the Current State
The gene therapy sector is continuing to come into its own, and many developers are shifting their attention from nearly exclusively treating rare diseases to developing therapeutics for prevalent indications. An interesting dynamic of the gene therapy market is that...
Execution versus Exploration
The concept of dividing a company into execution mode and exploration mode, as advocated by various academic theories such as “ambidextrous organizations” or “dual operating systems,” is not an efficient strategy for competing in the digital age. This idea fails to...
Pharmaceutical Manufacturing Content Marketing Specialists
Pharmaceutical Manufacturing Content Marketing SpecialistsMacon Raine provides domain-specific content marketing expertise forthe pharmaceutical and life science sectors.We help drug, ingredients, packaging, medical technology, contract manufacturing, and development...
Collaborative Work Management Resources
A COLLECTION OF COLLABORATIVE WORK MANAGEMENT RESOURCES What is collaborative work management? Collaborative work management platforms typically enable employees and contractors to conduct work-related discussions, access, and share business documents and data, and...
Rethinking Outsourcing in the Age of Disruption, Pandemics, and Scarcity
Private Equity and Real Estate Investments: Waterfall Distributions and Scenario Modeling
Investors in private equity, real estate, and other assets all expect higher returns on their investments as well as transparent reporting. Waterfall distribution is a method of dividing investment profits or capital gains among a group or pooled investment...
OVERCOMING A CULTURE OF “NO” WITH SMART DATA GOVERNANCE
A culture of "no" refers to an organizational mindset prioritizing strict controls and governance over speed and innovation. This approach can be resource-intensive, cumbersome, and slow, hindering agility and innovation. It may result in a reluctance to take risks or...
Account Based Marketing Approach
Account Based Marketing ApproachIn Account-Based Marketing, everything starts with developing a list of Best Fit Accounts (BFAs).When deciding who to target, you also determine who not to target. If you get your BFAs right, you save time and effort. Data is the fuel...
Content Marketing Playbook
Request a copy of Macon Raine’s Six Step Process for Content Creation—the ultimate content marketing playbook. The playbook will help you prepare a content marketing plan that will align with and support your company’s goals and objectives.