With the abundance of e-stores today, the one way to get noticed is social media. In order to stay above water and eventually outdo competition, entrepreneurs utilize new marketing strategies. And since the most solid way to profits nowadays seems to be e-commerce, most of the successful companies have jumped on the virtual marketplace bandwagon.
Considering how much time we spend glued on our portable screens, it comes as no surprise that social media and online shops joined together to increase revenue and enhance the shopping experience.
The image you present on social channels is as important as business cards and shop windows in the past. From research to service, social media marketing helps with first-time buyers, as well as with long-term fans.
Starting with teenage curiosity and boredom, enticing later even adults, social media channels such as Facebook, Pinterest, and Twitter took over our every day lives. The need to connect, and reflect publicly began to take on a bigger scale.Young users of social media are regularly posting their whereabouts, sharing experiences and opinion and commenting global trends. With the rise of Instagram, people became obsessed with posting pictures of their meals, their holidays and personal milestones.
If you remember a time when you had to go to an actual store and browse for a CD album or a computer game, you should be fascinated by the progress social commerce has brought us today. With just a click or two, you are able to download a song, a whole album, a TV show, and even an academic textbook. Forget all about spending money on merchandise, you can find them at a reasonable price on eBay, delivered promptly to your front door.
The future is here – all you have to do is make sure you are online.
Business owners took notice of this shift in balance – an actual store is not necessary anymore.
It is the social media platforms that are essential for their sales.
Investing in content teams, marketing advisors and connecting with interested consumers quickly became the safe way to earn more.
In many regards, e-commerce truly is the most important aspect of the internet. Not only does it bring profits to small and large businesses alike, but it also accommodates the needs of ordinary consumers.
According to South China Morning Post, one of the most luxurious shops ever, Harrods, is rebuilding their image and e-commerce presence in order to coax more Chinese consumers and make the shopping there more pleasurable.
Similarly, Nike Football successfully uses fan engagement. Their photo and video content, as well as celebrity support, has consumers typing in their online payment methods.
The Pampers social media channels are the perfect place for parents and parents-to-be to share advice, while taking pleasure in the cutest rosy-cheeked baby content.
Delight in purchasing something online prompts consumers to boast and leave positive feedback on the provider’s media channels.
With Instagram’s Shopify option and Pinterest’s Buyable Pins, shoppers have the world at their fingers. 87% of people have purchased something they’ve seen on social media.
People tend to believe actual online product reviews, so it is natural that prominent brands like Harrods, Avon, and Nike use their media presence to communicate with their target audience and boost sales and customer engagement as a result.