Top Marketing Unicorn Resources on the Web

This is a collection of marketing unicorn resources curated from sources across the web.

Why Marketing Unicorns Are Such a Big Deal | Earnworthy

earnworthy.com/marketing-unicorns/
Jun 29, 2015 – Let’s face it. Marketing is changing in a big way. The days of Don Draper and “push” advertising are long gone. Now, the keys to success with …

Macon Raine Fractional Marketing Unicorns –  Resource Page

http://www.maconraine.com/blog/category/fractional-marketing-unicorns/
Full stack marketers are marketers that can develop and pitch a winning strategy to your executive team, write code, optimize content for SEO, pitch editors, configure marketing automation, understand analytics across multiple platforms. Macon Raine is a Chicago B2B Marketing Agency.

The Rise Of The Unicorns — Why Marketing Technologists Will Rule …

www.forbes.com/…/the-rise-of-the-unicorns-why-marketing-technologists-will-rule-m…
Aug 22, 2014 – Sometimes labeled chief marketing technology officers (CMTO), and affectionately referred to as unicorns because they are so difficult to find, …

‘Digital Unicorn’ Is the Next Big Marketing Hire You Want to Make

https://www.entrepreneur.com/article/282886
Oct 26, 2016 – If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.

In Search of the Marketing Unicorn – Gartner Blog Network

blogs.gartner.com/jake-sorofman/in-search-of-the-marketing-unicorn/
Aug 3, 2016 – Is the marketing unicorn – one with the perfect blend of poet and quant – hiding right in front of you?

Who is the Marketing Unicorn? – The Millennium Alliance

https://mill-all.com/blog/2017/04/26/who-is-the-marketing-unicorn/
Apr 26, 2017 – A Unicorn, a mythical creature of legend, that is as rare as it is majestic, has ignited a craze recently that many a marketer is looking to leverage.

Why You Need a Unicorn on Your Marketing Team

www.risingabovethenoise.com/branding-unicorns-and-slideshare/
Unicorns (and billionaire mentors). They’re the stuff of legend (and in Silicon Valley, Unicorn is a term in the investment industry denoting a startup with a …

How To Create (And Be) a Content Marketing Unicorn – coreDNA

https://www.coredna.com/blogs/content-marketing-unicorns
Sep 23, 2016 – How to create, cultivate, and grow expert content marketers aka content marketing unicorns for our new era.

How to hire unicorns (aka tech-savvy marketers) | VentureBeat …

https://venturebeat.com/2014/09/11/how-to-hire-unicorns-aka-tech-savvy-marketers/
Sep 11, 2014 – Most traditional marketers don’t know how to beef up their digital skills, a recent Adobe study found. But marketing is becoming more and more …

Martech unicorns: Why true marketing technologists are so …

https://venturebeat.com/…/martech-unicorns-why-true-marketing-technologists-are-so…
Mar 31, 2015 – Chief marketing technologist is a growing title, a growing category, and a much-needed one. A new study, however, suggests that the perfect …

Marketing’s New “Unicorn”: The Creative Marketing Technologist

https://www.allocadia.com/…/marketings-new-unicorn-creative-marketing-technologis…
Sep 2, 2014 – Marketing’s New “Unicorn”: The Creative Marketing Technologist Last month, I traveled to Boston for the MarTech conference. It was a great few …