A collection of 40 beautiful content hub examples. Multiple case studies have already proven that optimized content hubs help increase awareness, time spent on the website and lead conversions…and what marketer doesn’t want that?
FROM ACROSS THE WEB
A variety of discussions about topic pillars
How were these hubs selected? They had to be examples of a brand-owned content hub not examples of “campaign” content like Chipotle Scarecrow, Dove’s Real Beauty Sketchesor the enviable Volvo Epic Split. This is a list of brands who continuously and consistently publish content on a site they own – like a media company.
Content hub strategies: You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. A quick heads up: this post is a long one.
One study suggests, content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric). So businesses today need content hubs that embody their brand and create a memorable experience for users.
If you’re thinking about building one of these branded hubs, or destinations where people can find all kinds of topical content related to your brand or industry, you’ll need to cover all of your strategic bases before diving in, this article proposes six questions to ask yourself as you prepare to launch a content hub.
Can you recommend other articles that would be useful to this list? If so, feel free to submit them at www.b2blabs.com/submit-content