There are thousands of add-on applications for the Salesforce platform, but not all of them are created equal.
To start, not all the applications are 100% native to the Salesforce platform, and for those that aren’t, the differences matter. But before we break down the benefits of using a 100% native Salesforce app, it’s important to first understand the differences between a native Salesforce app and an non-native app.
The Native Difference
A native Salesforce app is: Built using Salesforce tools, is certified, lives inside Salesforce infrastructure (including your data), is integrated with Chatter, shares a single data store, functions similarly to Salesforce, does not count against your API usage limits. Moreover, it can be customized using the Salesforce tools you already use and built-in tools can be use for building reports.
A non-native Salesforce app: Lives outside the Salesforce platform, doesn’t have the same functionality Salesforce provides, has its own infrastructure (and security measures), which means that data is stores by an outside server. Beyond this, there are hybrid apps, that involves linking a Salesforce app to a third-party app – but this also comes with similar issues.
“As time goes by, this disadvantage faced by independent vendors becomes increasingly more critical. Companies already using the Salesforce platform, which is a significant percentage of forward looking companies, are going to want to find solutions that are built on the Salesforce platform, because the benefits of doing this are enormous,” says Jonathan Sapir, founder of Work-Relay – a collaborative work management platform.
When determining if an app is native or not, it all comes down to two questions: Where is the core application hosted? And where is the data stored? If the answer isn’t Salesforce, then it isn’t a native app.
For organizations that have already invested in the Salesforce platform, leveraging the platform is the next natural extension.
Leveraging The Power Of 100% Native Salesforce
So what exactly are the distinct advantages of using a 100% native Salesforce app? Beyond the benefits listed above, here are 18 benefits that explain how enterprises gain from using a 100% native Salesforce app.
- Faster, Single Database: No need to synch data, or worry about access to data – increases speed of accessing data and generating reports.
- Administrative Ease: Salesforce administrator acts as platform experts to help your company run and implement more native apps.
- Easier Upgrades: Single platform enables updates to be readily added in one place.
- Easier Integration: Native app exists in one platform for seamless integration.
- Better Security: Data is stored within SFDC’s server (no third-party) – and no outside data is let in from other servers.
- Universal Policies: Native apps use SFDC’s security model so there’s no need to manage multiple security policies and procedures.
- Ease of Availability: Native apps in SFDC are always available when Salesforce is working.
- Guaranteed Performance: Native apps are backed by the same reputation as Salesforce.
- More Trust: SFDC policies and best practices are always followed by native apps.
- Easier Accessibility: Data is available in Salesforce’s reports dashboard.
- Faster Implementation: Native apps can be running in a matter of minutes.
- Lower Costs: Because users are familiar with Salesforce, adoption costs are lower.
- Solid Infrastructure: Native apps are available on the Salesforce platform.
- Larger Community: Collaboration from other Salesforce users eases integration.
- Better Customization: Developers can customize codes to better integrate products.
- Lower Costs: Combined functionality of native apps create more efficiencies.
- Salesforce Environment: Native apps work within their own environment, not an API.
- Longstanding Partnerships: Native Salesforce users commit to long-term partnerships.
For more benefits of using 100% Native Salesforce, click here for a full report.