Build support for demand generation budget approval
Clearly articulating the performance of a demand generation program can be a challenge. Tracking performance across earned, paid and owned media requires you to consider all measurable aspects of your program.
Macon Raine developed this free demand generation metrics dashboard with input from a number of sources. This XLS spreadsheet helps you collect your key demand generation metrics in a single place and build charts that communicate progress with the team.
This Free Demand Generation Metrics Dashboard requires about two or three hours of customization to account for all elements of your individual demand generation program. To assist, we provide a free assessment and customization workshop (conducted via GoToMeeting) to help you visually represent all your key programs and supporting metrics in an easy-to-update format.
To learn more, simply contact Macon Raine.
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